LOUIS VUITTON -
STAR BLOSSOM
Conception and Art Direction of digital contents for the new Star Blossom collection.
The jewelry are presented on a white paper cut set design, as an echo to the layers of flower petals.
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Art Direction : Christophe Thavixay
Photos : Audrey Corregan
Set Design : Lilly Marthe Ebener
Production : Louis Vuitton
Clients : Louis Vuitton
LOUIS VUITTON -
LES Sables roses
Creative Conception of digital content for Les Sables Roses Louis Vuitton. When the sun rise up, dawn lights turn around the bottles standing on top of a dune, giving amber colors and an oriental look and feel in the desert. The wind blows the sand, like a mysterious scent from Les Sables Roses.
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Creative Director : Giorgia Cara
Creative Conception & Storytelling : Christophe Thavixay 

Photos : Ester Grass Vergara
Clients : Louis Vuitton
LOUIS VUITTON - COLOGNES
Creative Conception of digital content for Les Colognes Louis Vuitton.
Inspired by Alex Israel’s work, we imagined the fragrances presented in front of the ocean and palm trees,
giving a typical Californian and Summer look and feel.
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Creative Director : Giorgia Cara
Creative Conception & Storytelling : Christophe Thavixay 

Photos : Ester Grass Vergara
Clients : Louis Vuitton
LOUIS VUITTON - Taigarama
LOUIS VUITTON - B BLOSOM
Advertising
Force Supreme
Conception and creation of 360° advertising Campaigns + Brand contents - 2021/2022.
I completely reworked the brand’s global strategy, taking a more lifestyle and technology driven approach while drawing inspiration from the power of nature.
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Creative Direction : Aurélien Nauleau
Art Direction : Christophe Thavixay 

Models : Raymond Baur, Victor Jin, Todi Quinty, Nicholas Hoult
Photos : Laurent Humbert
Photos : Lukasz Pukowiec
Photos : Carl Diner
Videos : Théo Stefanini
Videos : Fabien Montique
Videos : Julien Vallon
Still Life : Sébastien Coindre
Stylist : Coline Peyrot
Stylist : Ingrid Saint Martin
Make Up : Any Whitehead
Make Up : Marielle Loubet
Hair : Kazue Deki
Hair Stylist : Walter Aranno
Manucure : Philippe Ovak
Manucure : Sarah Cattan
Production : Prodigious
Clients : Publicis Luxe x Biotherm
Armani Beauty
ARMANI BEauty
Creation of worldwide Make Up campaigns for Giorgio Armani Beauty.
In a full Red atmosphere, Giorgio Armani Red Lips Week is hitting fashion capital cities highlighting matte lipstick editions.
Each woman illustrate her lipstick with a modern and confident attitude.
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Art & Creative Direction : Christophe Thavixay
Photos : Laurence Laborie
Stills : Lucie Conrad
Model : Barbara Palvin, Gia Tang, Madisin Rian, Sun Kim
Stylist : Francesca Parise
Make Up : Min Kim
Hair : Yannick d’Is
Manucure : Virginie Mataja
Production : Q & K
Clients : Giorgio Armani Beauty
CHRISTIAN DIOR FW18/19 - ILLUSTrATIONS
Conception and creation of illustrations for Dior FW/18-19 collection by Maria Grazia Chiuri.
Posters and illustration creations themed around May ’68, in the style of Jacques Villeglé.
Illustrations : Christophe Thavixay
Agency : Bureau Betak
GUERLAIN - Shalimar
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Art Direction : Christophe Thavixay
Photos : Fabien Sarazin, Alain Costa
Set Design : Olivier Favart, Hervé Sauvage
SFX : Nightshift
Production : Guerlain
Clients : Guerlain
DIOR PARFUMS - FRENCH RIVIERA
Dior EAU SAUVAGE
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Art Direction : Christophe Thavixay
Photos : Olivier Arnaud, Eric Maillet
Stylist : Garance du Nord
Clients : Dior Parfums
Dior Prestige
Art Direction : Christophe Thavixay & Christina Martin
Photos : Charles Helleu, Mitch Feinberg
Set Design : Romain Lenancker
Clients : Dior Parfums
Advertising
DIOR Capture totale
Conception and creation of 3 Dior Capture Totale international campaigns.
A stolen moment with Eva Herzigova sharing her secrets of anti-aging beauty.
Dior Capture Totale new skincare technology defies gravity.
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Creative Direction : Aurélie Pyvka
Art Direction : Christophe Thavixay, Joseph Salah
Photos : Paolo Roversi
Still Life videos : Jean Poisson
Still Life photos : Charles Helleu
Set Design : Didier Roux
Production : Dior Parfums
Clients : Dior Parfums
ERES SS12/13
Shooting on set for Eres SS12/13 Lookbook
Creative Direction : M afia agency
Photos : Camilla Akrans
Models : Moa Aberg, Anais Pouillot
Hair : Franco Gobbi
